Freelance web developer is one of the most profitable business to start these days. Here is everything you need to know about this business and the pros and cons.
Just in case you don’t know anything about freelancing, freelancing mean working independently rather than being employed by someone on monthly basis. Freelancers offer their services independently without the limitation of fixed working hours per day. With the growth of gig economy, more and more people are working as a freelancer for living.
According to a study conducted by Upwork and Freelancers union, 53% of the workers in the United States of America, estimating around 57 million, are working as freelancers.
Pros of freelancing
You can work whenever and wherever you want. You are free to choose your clients depending on the requirements of the work and your skills. You don’t have to attend your office early in the morning and work for 8 hours a day. As both the employer and freelancer undergo a contract on agreed terms, both have liberty of working in personal comfort zone.
The more you work the more you earn. Unlike conventional jobs, in which you are more likely to be paid the same salary no matter how hard you work and vice versa, freelancer earn more by working more.
More Leisure time as compared to traditional jobs. If you have earned more than your monthly budget in a couple of weeks and you have no more ongoing projects, you can plan a vacation with your family and have some good time.
Cons of Freelancing
In terms of income, there are high times and there are low times. Inconsistent income is the main problem of freelancing. This can be tackled by managing your expenses wisely and investing in other businesses.
You don’t get paid if you don’t work. Sounds funny but in a 9 to 5 job, sometimes you don’t have anything to do but you still get paid. There are paid leaves, maternity leaves and sick leaves for which you are paid in traditional jobs but not in freelancing.
How to start Freelance Web Developer Business
Out of the 12 million registered freelancers on Upwork, the three most in-demand jobs this year are Web developers, SEO specialists, and sales representatives. Now to start a freelance web developer business, you must master the web developer skill as the competition is very high and the number of freelance web developer is growing leaps and bounds. Follow these steps to start a successful web developer business online.
Calculate Startup Cost
If you are planning a one man show, the cost will definitely be very low as compared to a freelancing company. Write down everything you need for either a freelancing company or individual workspace. If you know the startup cost and you have clear picture in mind and also in written, your next goal is arrange that much resources either finance or otherwise.
Establish your brand
You can either brand yourself or your company. Branding yourself most often brings you more clients as evident from most of the employers on freelance marketplaces like “Upwork” and “Freelancers”. They see more flexibility in personal account as compared to a freelancing agency. Personal accounts are more likely to demand less in terms and money and deliver more in terms of availability and dedication.
Consider branding your company if you are planning to grow robustly and have the required human and financial resources. Include the cost of your working team in startup cost if you are planning to brand as a company. You can also outsource your tasks to other freelancers but that is only possible if you have multiple ongoing projects and you have the skills to manage your team remotely.
Create your own portfolio website
You have to convince you potential clients by telling them why they should choose you as a freelancer. For that reason, you must develop you own portfolio website showcasing your top 10 latest projects. If you are a complete newbie, just showcase your skills and offer something attractive. You can also launch some demo websites of your own as sample of your work and once its completed, you will have something to showcase on your website.
Figure out how much to charge
Some people work for free initially but in that case, you will find it difficult to raise your rates in future. Do some free projects for you friends, relatives and colleagues but not for your clients. Calculate your expenses per hour before deciding your cost. An outstanding portfolio will get you clients on comparatively high hourly rates.
Get set up with the tools you need
You need some software tools for management of various tasks to increase your productivity and cut project cost. Tasks like project management, team management, finance management, task management and files management can be automated and managed easily using various software tools.
Organize a routine
You have to develop a daily routine to organize to daily activities. Consistent structure of daily routine can help you a lot in being productive and cost efficient. Things like coding in the morning every day when you have fresh mind and contacting your clients after lunch break etc. can help you a lot in cutting the cost and being highly productive.
Find your community and work
Find some sort of help and support from freelancer communities around the world for identifying potential clients, troubleshooting and grooming your business.
Develop a sales cycle
The sales cycle is the process that business undergo when selling a products or services. In this process, you have to identify your potential prospects, contact your potential prospects, qualify the customers, Present your products or services, Overcome customer objections, seal the deal and finally generate referrals.
Sign Up and use learning sites
There are multiple rich sources of information out there on internet like. Some of them are free while other are paid. Improve your freelancing and web developer skills by learning continuously.
Youtube is one of the richest and free repository of videos that you can use for learning and some paid ones are Udemy, Skillshare, Coursera and so on.